A Halifax media + marketing company

About / 01

Halifax has a lotworth knowing.

We built an audience by telling local stories people care about. Now we help good businesses earn attention—and turn it into real-world action.

How it started

2022Founded in Halifax

100%Organic beginnings

1 ideaGood stories earn attention

How it started

Two creators.
One flea market.
A bigger idea.

JSYK founders Peter Mackey and Will Flemming — Peter + WillHalifax, NS

Just So You Know Media began with Peter Mackey and Will Flemming making TikToks for The Funky Flea—and watching a local audience turn into real foot traffic.

Peter was helping grow the market alongside his father, John Mackay. Will had already built a following through Way of the Road. Introduced by mutual friend Kyle Woodworth, they put their shared instinct for local stories to work.

The videos took off. More people discovered the market. Attendance grew. The morning after filming at Dal HOCO, the idea clicked: this same approach could help other local businesses earn attention and bring more people through the door.

’22

JSYK is founded on a simple belief: when local stories are told well, people pay attention.

The next move

Don’t wait for
momentum.
Create it.

Instead of waiting for clients to find them, Peter and Will launched @justsoyouknowhfx—a page built to celebrate the businesses, events, food, and experiences that make Halifax feel like Halifax.

Meet the media side

What we do now

A media company.
A marketing partner.
One connected system.

Today, JSYK helps brands grow through original content, practical strategy, paid distribution, and direct access to active local audiences. Every monthly program is built for the business—not pulled from a shelf.

Short-form video

Personality-led stories made to stop the scroll and move people into the real world.

Photo + design

A flexible visual system that keeps your brand recognizable, current, and worth following.

Paid campaigns

Smart distribution that turns strong creative into measurable reach, action, and growth.

Strategy + consulting

Clear direction, honest insight, and a plan built around what your business actually needs.

Our mission

Help truly good businesses get the attention they deserve—and inspire people to get out, show up, and experience more.

Online attention is only useful when it moves something in the real world.

Why we’re different

Not a standard
marketing agency.

Proven organically

We built the audience before we sold the service.

@justsoyouknowhfx grew through completely organic content. We know what gets people to watch, share, and show up because we have done it on our own platforms.

Media + marketing

More ways to earn attention.

Client content can be supported by our media network, local personalities, original features, reviews, and experience-led storytelling—giving every campaign more voices and more natural entry points.

Built around you

No packages for package’s sake.

Our month-to-month programs are modular and fully customizable. We choose the right mix of content, strategy, paid media, and platform support for the goal in front of us.

Born in HalifaxBuilt to move
people.

Let’s make something move

Ready to get the
right kind of attention?

Tell us what you’re building. We’ll shape a custom monthly program around your goals, your audience, and the way your business actually works.

Start a conversation